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Notes on growth, distribution and expansion
Short, practical pieces from our work with beauty and skincare brands entering new markets.
2026-02-10 · 5 min read
Beauty distribution: choosing the right route to market
How beauty and skincare brands pick between distributors, agents and direct retail accounts when entering a new market.
2026-02-24 · 6 min read
How to expand a skincare brand internationally
A practical sequence for taking a skincare brand into new markets: market selection, compliance, pricing and the first retail listing.
2026-03-09 · 4 min read
What beauty retail buyers actually want to see
The five things a beauty buyer looks for in a pitch, and how to build a listing case that survives the range review.
2026-03-23 · 4 min read
The growth metrics beauty brands should track monthly
A compact metric set for beauty founders scaling across channels — from rate of sale per door to contribution margin after retail costs.